We at Challenging Events are passionate about reducing the plastic that is impacting on our world.

With over 1800 runners entered into the Winchester 10K we looked for an alternative to the plastic bottle of water provided to each runner at the finish line.

Only three days before the race the we finally found a solution.

CanO Water are Aluminium cans that are infinitely recyclable. They contain natural spring water and being a can the water is kept lovely and cool for the runners.

The average aluminium can is made from 68% total recycled content.

It was a big mission to get 2000 cans of water from the warehouse in North London to the event in Winchester in two days but both companies passionate about the environment they pulled out all the stops to make it happen.

Kelly Wickens – Event Director said “It is the first time the Winchester 10K has been plastic bottle free at the finish line, we hope to have set the trend and other event organisers to follow suit. We are very conscious about the impact we have on the environment around us and are really proud to be making a difference”

At the end of the race the team separated the waste and ensured the cans we recycled again.

WE are still searching for a solution to the plastic cup at the drinks station that is environmentally friendly, practical and financially viable.

Finishers enjoying their cool cano water!
Team member Debbie carefully separated the waste and Kelly ensured the cans went for recycling.

Latest Events

“Brilliant organisation! Had a live Q&A prior to the event, excellent communication on Facebook and fast responses to any queries. Everyone was so friendly and reassuring and I will definitely be doing another Challenging Events event again very soon. Fab T-shirt and medal also for the Southampton Fast Twitch Tri👍🏻. Well done guys x” 2019
Now in its 26th year, Thruxton Mass Attack Duathlon is based at the famous Thruxton Race Circuit near Andover, Hampshire. The course comprises a wide, smooth, tarmac circuit making the duathlon suitable for beginners and experienced competitors alike. Both Sprint and Standard distances are available to enter. Thruxton Circuit is on the site of an
A 10km run on the famous Thruxton Race Circuit near Andover, Hampshire. The course is fast, flat and completely traffic free and comprises a of wide, smooth, tarmac circuit making the run suitable for beginners and experienced competitors alike. FIND OUT MORE – https://thruxtonmassattack.co.uk/  Thruxton Motor Race Circuit is on the site of an old
Race The Tide is back in 2019 with a Summer Edition! The event is a low tide beach run along the beautiful shoreline of Bournemouth Beach heading out towards Sandbanks Beach. You start and finish on the west side of the pier. Both 5km and 10km distances are available to enter. The groynes will slow

Recent Posts

We are extremely excited and proud to be hosting the South West Regional Standard Distance Championships at Bournemouth International Triathlon! Event Director Kelly Wickens said “This is brilliant news, Bournemouth International Triathlon is a well established event steeped in history. The Town is perfect to host a championship event with its top-class beach and abundance
We are pleased to announce the first of our charity places for 2020. These are spread across the Winchester 10K and Romsey 5 The charities we have chosen to support so far are – The Winchester Samaritans, The Courage Foundation UK and The Fortune Centre. Full details are here: https://challenging.events/charity-fundraising/ We are looking at options
The results are in! View them on our main website: https://challenging.events/results/2019/newforestmdt/

Contact Info




Address: Challenging Events Ltd
Apt 3844, Chynoweth House
Trevissome Park


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